Abstract: Under the background of vigorously promoting the construction of new urbanization and implementing the strategy of rural revitalization, taking the three provinces in Central China as the research object, this paper expounds the coupling and coordination mechanism between tourism industry and new-type urbanization, constructs the evaluation index system of tourism industry and new urbanization, and uses entropy method, coupling and coordination degree model the grey correlation model analyzes the coupling and coordination relationship and evolution characteristics of tourism industry and new urbanization in Central China from 2010 to 2019. The research shows that the comprehensive development level of tourism industry in Henan Province and Hunan Province shows an upward trend, and Hubei Province rises slowly after a short decline. Although the comprehensive development level of new urbanization in the three provinces fluctuated, they were on the rise as a whole. The coupling coordination between tourism industry and new urbanization in Central China is high, and has experienced multiple coordination levels. The overall coupling coordination degree is the best in Henan Province, followed by Hubei Province and Hunan Province. The correlation coefficient between tourism and each subsystem of new urbanization in this region is more than 0.60, and the correlation between them is strong.